“Beyonce has something amazing she wants you to know,” the dramatic promotional clip promised.
“This is something I have to share with everyone,” she said. Speculation grew of a new album, a concert, or even a new baby on the way.
But what was hyped as a big announcement turned out to be just a publicity stunt to promote her new vegan meal delivery service, The 22-Day Revolution.
The “Bootylicious” singer, who released her fifth solo album with no warning straight to iTunes in 2013, was also criticised on Twitter.
“Beyonce dropped a whole album and collection of videos like a thief in the night but wants to make an announcement about her diet?” Byrd tweeted.
Other members of the Beyhive — the adopted name of the singer’s loyal fanbase — were similarly unimpressed.
“Beyonce did not wake us up early on a Monday to tell us we need to eat more rabbit food,” V tweeted.
During the TV interview Beyonce insisted her weight loss was thanks to a new meal plan devised by her trainer Marco Borges.
“I’m not naturally the thinnest, I have curves, I’m proud of my curves, and I have struggled from a young age with diets,” she said.
“(But after adopting a plant-based diet), I felt like my skin was really firm. A lot tighter than when I deprived myself of food and got the weight off fast. And the weight stayed off.”
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